Pernod Ricard - Indian single malt Longitude 77

 

Whisky Business! The Rise of Amazing Indian Whisky

French spirits major Pernod Ricard’s India arm, in a bid to strengthen its growth in the India market, has launched its first Indian single malt - Longitude77, catering to the premium segment. 

Pernod Ricard's global portfolio comprises over 200 premium brands, including 100 Pipers, Chivas Regal, The Glenlivet, Absolut, Havana Club and Jacob's Creek. It also owns IMFL brands such as Blenders Pride, Imperial Blue and Royal Stag.

Currently the IMFL (Indian-made foreign liquor IMFL) brand of Pernod Ricard contributes close to 95 per cent of its volumes and above 80 per cent of our net sales.

Longitude77, a made-in-India whisky, has been crafted for seekers of authentic contemporary Indian luxury. With the launch, it aims to redefine India’s global prominence,

The company is locally producing the whisky in small batches in a distillery in Dindori, Nashik (Maharashtra), and is using locally-sourced ingredients. “The Indian single malt whiskey market is still nascent, but is very promising. 

Longitude77 is inspired by the longitude that runs through the length of India at 77° east and marks India’s position on the world map. 

Generally, whiskey tastes like oaky, woody, roasted grain alcohol, often with caramel, vanilla, fruit, or nut notes. Single malts tend to amplify and mellow these flavor characteristics simultaneously, so the drink is superiorly smooth.

"Longitude Whiskey: Where craftsmanship meets flavor, and every sip is a journey into the extraordinary. Get ready to elevate your palate and redefine your whiskey experience. Cheers to the unveiling!"