Beveramigo

  Whisky Business! The Rise of Amazing Indian Whisky French spirits major Pernod Ricard’s India arm, in a bid to strengthen its growth in the India market, has launched its first Indian single malt - Longitude77, catering to the premium segment.  Pernod Ricard's global portfolio comprises over 200 premium brands, including 100 Pipers, Chivas Regal, The Glenlivet, Absolut, Havana Club and Jacob's Creek. It also owns IMFL brands such as Blenders Pride, Imperial Blue and Royal Stag. Currently the IMFL (Indian-made foreign liquor IMFL) brand of Pernod Ricard contributes close to 95 per cent of its volumes and above 80 per cent of our net sales. Longitude77, a made-in-India whisky, has been crafted for seekers of authentic contemporary Indian luxury. With the launch, it aims to redefine India’s global prominence, The company is locally producing the whisky in small batches in a distillery in Dindori, Nashik (Maharashtra), and is using locally-sourced ingredients. “The Indian ...

  The Art and Soul of a Bartender In the symphony of a bustling bar, where laughter intertwines with the clinking of glasses and the murmur of conversations, there exists a maestro who orchestrates the harmony of spirits and stories—the bartender. Beyond the polished bar counter and the array of bottles neatly arranged like a palette of possibilities, lies a profession that transcends the mere act of pouring drinks. Let's delve into the world of bartending, where creativity meets conviviality, and each cocktail is a crafted tale waiting to be told. Storyteller: Bartenders are not just purveyors of libations; they are storytellers, weaving narratives through the drinks they create. Like an author selecting words to evoke emotion, a bartender chooses ingredients and techniques to elicit a sensory experience. Every cocktail has its own plot, characters, and climax—whether it's the smoky allure of a mezcal-infused concoction or the refreshing notes of a classic mojito that ...

  Heineken Silver Draught beer  United Breweries, the country's leading beer manufacturer and part of the Amsterdam-based Heineken group, has recently done the much-anticipated launch of Heineken Silver draught beer in India. This marks a significant milestone as Heineken introduces its draught beer for the first time in the Indian market. It aims to provide consumers with a premium, smooth-tasting beverage tailored for social occasions. History of Heineken The Origins :  In 1864 , Gerard Adriaan Heineken, a young entrepreneur from Amsterdam, purchased the De Hooiberg ('The Haystack') brewery in the heart of the city. He transformed this brewery, renaming it Heineken & Co. His aim was to create a beer of exceptional quality, one that would eventually become renowned worldwide. Brewing a Better World Crafted by seasoned master brewers utilizing only natural ingredients, including Heineken’s renowned unique A-yeast and 100% malt with Horizontal Fermentation...