Heineken's 'five steps' to serve best beer.

 

Heineken Silver Draught beer 

United Breweries, the country's leading beer manufacturer and part of the Amsterdam-based Heineken group, has recently done the much-anticipated launch of Heineken Silver draught beer in India. This marks a significant milestone as Heineken introduces its draught beer for the first time in the Indian market. It aims to provide consumers with a premium, smooth-tasting beverage tailored for social occasions.

History of Heineken

The Origins:

 In 1864, Gerard Adriaan Heineken, a young entrepreneur from Amsterdam, purchased the De Hooiberg ('The Haystack') brewery in the heart of the city. He transformed this brewery, renaming it Heineken & Co. His aim was to create a beer of exceptional quality, one that would eventually become renowned worldwide.

Brewing a Better World

Crafted by seasoned master brewers utilizing only natural ingredients, including Heineken’s renowned unique A-yeast and 100% malt with Horizontal Fermentation for 28 Days of patient lagering.

Heineken Silver draught beer boasts the freshest and smoothest taste. This ensures an enhanced drinking experience, delivering unparalleled, perfectly balanced taste and freshness to the discerning consumer.

The Ritual Unveiled:

“A good pour will always taste better, no matter how many you’ve had,”-Franck Evers (Draughtmaster at Heineken)

5 Steps of Serving Heineken Silver Draught: -

1.     Rinse-Serve the beer in a clean and correctly branded glass.

2.     Pour-Open the quickly tap and allow for a single, smooth pour. Close the tap in a quick motion and allow a Dutch-style head of foam to form naturally through the rise of CO2 from the beer, which will retain throughout consumption and prevent the beer from becoming oxidized and flat.

3.     Skim-Skim the head with a wet skimmer on an angle of 450, removing any dry or broken foam and harsh bitterness. It also seals the head with a fine layer of water, retaining the head for longer.

4.    Check-Allowed Beer to settle and let the foam sit on the horizontal line of Heineken Star.

5.     Serve-Present the beer on a branded coaster, with the glassware logo facing the customer, with a smile and say “Enjoy your Heineken”.

This Five Star Pour promotion does not advocate for any dubious flavor, performance-enhancing, or historical qualities of the lager product. Instead, it aims to help you taste and consume Heineken the way it is designed to be, emphasizing lasting freshness.

 

Are you ready to elevate your beer enjoyment? Discover the artistry behind Heineken Silver Draught and immerse yourself in a world of flavor and tradition. Whether you
're a seasoned enthusiast or new to the brew, take the first step to savoring the excellence of Heineken.

           "Join the Draught Experience: Embrace the Elegance!